Guillermo
Arrioja, PhD.

Researcher, designer and business consultant

Member of the American Marketing Association

Member of the American Economics Association

Member of the Technical Council of the Strategic design Master program in Ibero Puebla

Guest Professor of the Doctoral’s degree program in Economic, Administrative and Organizational Sciences, University of Xalapa.

Professional background

Gmo. Arrioja is a researcher in economic, administrative and organizational sciences. His line of research is knowledge management, technology and innovation. He is a writer and consultant in the areas of web design, marketing and innovation. He is obsessed with transmedia narratives, social innovation and intervention methodologies.

Education

Accademia

Bachelor in Information design – UDLAP – 2008

Master degree in administrative engineering – TECNM – 2013

Academic Mobility – Institut Polytechnique Toulouse, France – 2012

Doctoral Degree in Administrative sciences and development management – UV – 2018

ERASMUS+ Mobility program – UniTrento, Italy – 2016

Master’s candidate in Political science, administration and public policy – University of Xalapa- 2023

Courses and certifications

Web design – 2008

Narrative y creating writing – 2011

Digital marketing certification – 2013

Organizational studies course – 2022

Complexity sciences – 2022

Big data – 2022

Business Intelligence – 2022

Intervention approach
from the complexity paradigm

The mixed research processes oriented to knowledge management, technological development, innovation and organizational development have allowed him to explore different business and consulting areas.

Marketing and economics

Social Innovation

Data science

Data visualization

Knowledge management

Intelectual property

Web design

Information design