Researcher, designer, and consultant.
Member of the American Marketing Association
Member of the American Economic Association
Consultant and web developer in business digitalization and artificial intelligence projects
Part-time professor
Postdoctoral Researcher at the National Technological Institute of Mexico, Orizaba Campus
Creator of the campaign: Spiral of Well-being and the collaborative marketing platforms Minkreativa
Academia and Research
In the academic field, Guillermo Arrioja holds a PhD in Economic, Administrative, and Organizational Sciences. His research line focuses on knowledge management, technology, and innovation. He is a part-time professor at various universities.
- Diving into the Social Responsibility of Sugar Mills
- SCIENTIFIC ARTICLES
- Data visualization as a tool to strengthen financial education in Mexico
- New paradigms and methodological dimensions in the discipline of design
- Design components for meaning-making
- Critical elements for the intervention of design thinking
- Foundations for intervention from the perspective of complex systems
- Graphic forms to promote workshop innovation through visual thinking
- Strategies for developing intellectual property in transmedia projects in Mexico
- Strategy for the business digitalization of SMEs in Mexico
- Methodological aspects of mapping local actors for business cooperation
- Challenges of educational marketing in Mexico: reflections on the edu-management model
- Design of visual forms as didactic material in the research process
- Dynamic capabilities and knowledge management in Mexico: A problem of visibility
- Omissions in social innovation projects
- Transmedia narrative and its content pillars in the business sector
- Global Development Crisis. Universidad Veracruzana. 2015.
- Administrative Challenges in the Face of Change…
- Challenges of Management in the Face of Contemporary Changes. Universidad Veracruzana. 2016.
- Regional Development and Local Agents. Universidad Veracruzana. 2017.
- Local Development Strategies Through Collaborative Marketing
Projects and Collaborations
He has worked on more than 25 research, design, and consulting projects. Among them are:
- Implementation of a data visualization strategy to reduce health risks in vulnerable communities.
- Development of collaborative marketing strategies for local development in the state of Veracruz.
- Design of visual tools to enhance transmedia narratives in public universities.
- Formulation of intellectual property strategies for social entrepreneurship projects.
- Development of graphic systems for diagnosis and planning in academic contexts.
- Innovation in higher education through the use of design thinking in teaching models.
- Collaboration in the design of graphic interfaces for online platforms oriented to education and health.
- Training and consulting for SMEs in digital transformation processes.
- Minkreativa: Platform for the dissemination of collaborative marketing strategies, created in 2020.
- Well-being Spiral: Campaign focused on visual tools to promote emotional and physical well-being.
- Redcoop: Collaborative economy platform to promote fair trade among small producers and entrepreneurs.
Enfoque de intervención
desde el paradigma de la complejidad
Los procesos de investigación mixta orientadas a la gestión del conocimiento, el desarrollo tecnológico, la innovación y el desarrollo organizacional le han permitdo explorar diferentes áreas empresariales y de la consultoría.