Guillermo
Arrioja, PhD.
Arrioja, PhD.
ORCID
I explore solutions by applying
technology, design and strategy
Apps, digital strategy and local development projects with businesses, creators and institutions since 2014.
PhD · SNII Candidate (Mexico’s National System of Researchers) · Professor at TecNM Orizaba · Founder of Spinmakers (2014)
What can I do for you?
I combine research, design and technology to solve real problems. These are the four ways I can help.
Selected projects
Academic projects, services and outreach, with local, regional and national reach.
<strong>Hackatec and Innovatec.</strong> Innovation projects in emerging technologies, automation and artificial intelligence. National reach.
<strong>Redbúho.</strong> Platform for training women entrepreneurs and for the social and solidarity economy. Regional reach. Presented at the 9th IEOM International Conference, Barcelona 2026 (project CI-02/2026).
<strong>Voces del turismo comunitario (Voices of Community Tourism).</strong> Platform to promote and strengthen community tourism in the Altas Montañas region. State-wide reach.
<strong>Redteis.</strong> Collaboration system for the TecNM network. National reach.
Spinmakers is my web design, marketing and consulting firm, founded in 2014.
<strong>Marketing.</strong> Digital marketing consulting and web design for the tourism sector. Collaborations: Gurú Creative Lab and Band of Designers.
<strong>Apps.</strong> Development of digital products and web design for associations and clients. Collaboration: Luzandero.
<strong>Content management.</strong> Center for Sacred Studies and CSS Global University.
<strong>Complex Systems Thinking.</strong> Intervention models and field notes on complex systems, communication and social innovation.
<strong>Espiral de Bienestar (Wellbeing Spiral).</strong> A link between TecNM and primary schools: workshops, talks and online games. Local and community reach.
Affiliations and collaborations
About me
Professor in the Master’s in Social and Solidarity Economy at TecNM Orizaba and founder of Spinmakers.
I combine research, design and technology to solve real problems, from a business that wants to sell more to a community that wants to develop with data.
Regional development
Social innovation
Digitalization and automation
ISIRC: International Social Innovation Research Conference (ISIRC) 2016
Academic life events at Universidad de Xalapa 2022
Academic conference on the Sustainable Development Goals 2022
Academic conference on organizational studies 2022
ISIRC: International Social Innovation Research Conference (ISIRC) 2023
9th IEOM International Conference, Barcelona 2026 (Redbúho Project, CI-02/2026)
Crisis del desarrollo global. Universidad Veracruzana. 2015.
Desafíos de la Administración ante los cambios estructurales
en el contexto global. Universidad Veracruzana. 2016.
Visiones múltiples para generación de conocimiento. 2022.
Professional Member (MIEOM) – IEOM Society International
Mexican Association of Economic History (AMHE)
American Economic Association (AEA)
American Marketing Association (AMA)
Young Scholars Initiative (INET)
SNII (National System of Researchers) Candidate Level 2026-2029 (CVU 385177)
Emerging researcher recognition, IEOM Society International (Barcelona 2026)
Former CONACYT scholar (master’s and doctorate)
Erasmus+ International Credit Mobility, University of Trento
Bachelor’s in Information Design – UDLAP – 2008 (Cum laude)
Bachelor’s in Business Administration – 2024
Master’s in Engineering Management – TecNM – 2012
PhD in Administrative Sciences and Management for Development – Universidad Veracruzana – 2019 (Honorable Mention)
Postdoctoral Fellowship – TecNM Orizaba – 2022-2025
Spanish (native)
English (advanced)
Italian (B2)
French (basic)
FOCUS AREAS
Let’s work together
If you are a business or creator: tell me what you want to achieve and we’ll design the path.
If you are an institution or university: let’s talk about projects, workshops and partnerships.
If you are a student or researcher: let’s collaborate on research, theses and publications.