Guillermo
Arrioja, PhD.
Arrioja, PhD.
Google Scholar
ORCID
Researcher, designer, and consultant.
Member of the American Marketing Association
Member of the American Economic Association
Professional Member (MIEOM) of IEOM Society International
Consultant and web developer for business digitalization and artificial intelligence projects
Full-time Professor in the Master’s Program in Social and Solidarity Economy, TecNM Instituto Tecnológico de Orizaba (since 2026)
SNII Candidate Level 2026-2029, CVU 385177
Creator of the “Spiral of Wellbeing” campaign and the Minkreativa collaborative marketing platforms
Academia and research
In academia, Guillermo Arrioja holds a PhD in Administrative Sciences and Development Management. His research line focuses on knowledge management, technology, and innovation. He is a full-time professor in the Master’s Program in Social and Solidarity Economy at TecNM Orizaba (since 2026), in addition to being a part-time professor at other universities.
Exploring Corporate Social Responsibility in Sugar Mills
SCIENTIFIC ARTICLES
Data visualization as a tool to strengthen financial education in Mexico
New paradigms and methodological dimensions in the discipline of design
Design components for the construction of meaning
Critical elements for design thinking intervention
Foundations for intervention from complex systems
Graphic frameworks to promote workshops on innovation through visual thinking
Strategies for the development of intellectual property in transmedia projects in Mexico
Strategy for the business digitalization of SMEs in Mexico
Methodological aspects of local stakeholder mapping for business cooperation
Challenges of educational marketing in Mexico: reflections on the edu-management model
Design of visual forms as teaching material in the research process
Dynamic capabilities and knowledge management in Mexico: a visibility problem
Omissions in social innovation projects
Transmedia narrative and its content pillars in the business sector
Redbuho: a platform for strengthening women entrepreneurs (project CI-02/2026)
Crisis of Global Development. Universidad Veracruzana. 2015.
Challenges of Administration in the Face of Structural Changes
in the Global Context. Universidad Veracruzana. 2016.
Multiple Visions for Knowledge Generation. 2022.
Social innovation
Inequality
Data science
Social and solidarity economy
Professional Member (MIEOM) – IEOM Society International
Mexican Association of Economic History (AMHE)
American Economic Association (AEA)
American Marketing Association (AMA)
Young Scholars Initiative (INET)
Professional trajectory
In the field of intervention, Guillermo Arrioja is a consultant in web design, marketing, and innovation. He currently manages data science projects applied to health, business development, collaborative marketing, and complexity studies.
Education
Academia
Bachelor’s Degree in Information Design – UDLAP – 2008
Bachelor’s Degree in Business Administration – 2025
Master’s Degree in Administrative Engineering – TECNM – 2013
Academic Mobility – Institut National Polytechnique de Toulouse – 2012
PhD in Administrative Sciences and Development Management – UV – 2018 (Honorable Mention)
ERASMUS+ Mobility – Unitrento, Italy
Postdoctoral Fellowship – TECNM 2022-2025
Full-time Professor – Master’s Program in Social and Solidarity Economy, TecNM Orizaba – Since 2026
Founder of web design and marketing project management firm: Spinmakers
Founder of the brand: Yimo Arca
Content manager: Complex System Thinking
Marketing advisor: Consagui Company and Crezcorama
Administrative advisor – Specialized in marketing, innovation, and contributor to ISO 9001:2015 certification: Partidalab
Digital Marketing Certification
Technical Diploma in Big Data (In progress)
Technical Diploma in Business Intelligence (In progress)
Diploma in Personal Finance (In progress)
SNII Candidate Level 2026-2029 (CVU 385177)
Former CONACYT Scholarship Recipient, Master’s and PhD
Erasmus+ International Credit Mobility during PhD studies
ISIRC: International Social Innovation Research Conference (ISIRC) 2016
Academic events at Universidad de Xalapa 2022
Academic conference on Sustainable Development Goals 2022
Academic conference on organizational studies 2022
ISIRC: International Social Innovation Research Conference (ISIRC) 2023
9th IEOM International Conference, Barcelona 2026 (Redbuho Project, CI-02/2026)
Microsoft Office and Google Drive
Adobe Creative Cloud
WordPress
Atlas.ti
HubSpot
Geru
Google Data Studio
RapidMiner
Programming and web development
HTML, CSS, PHP
MySQL
Python
Spanish
English
Italian
French
Intervention approach
from the complexity paradigm
Mixed-methods research processes oriented toward knowledge management, technological development, innovation, and organizational development have allowed him to explore different business and consulting areas.